Platform strategy

• 4-12 people
• 2-3 days
• Decision makers
• Business model and network effects

We start with the ecosystem: who is already there, who needs mobilising, which transactions form the core. On that basis we draft and assess platform business models, either built on your existing core competencies or as a new approach. At the end stands the launch strategy: how the platform solves its chicken-and-egg problem and sets network effects in motion. The agenda is shaped together in advance. An existing platform project can be examined for strategic gaps the same way.

A strategy document recording the business model, the participants and the most important transactions. Plus an eight-hour mentoring phase, so that delivery does not end with the workshop.

The two platform workshops share their foundations and answer different questions. Strategy settles whether and on what a platform can stand: business model, launch, network effects. Design shapes the inner workings: transactions, roles and channels. If the fundamental question is open, start with strategy. Once it is settled, design takes you further.

For founders and managers as much as for public administration, for community managers of platforms, incubators or coworking spaces, and for social entrepreneurs. There should be no more than twelve people; the work lives on conversation.

If no exchange between several sides is planned, you do not need a platform but a product; this workshop will not help then. And if you are only after the detailed shaping of a platform already decided on, platform design is the better fit.